The design team at Sovrn, an online advertising tech firm, was working on an overhaul of their website and wanted to add some unique illustrations to the new design. I worked with their Creative Director to find a style and direction that found creative ways to visually tell a story to the user about each Adtech product, but in a quirky and modern way.
My design approach and solution.
When approaching illustration, I always try to first understand the vision and direction of the entire product. It's important illustrations enhance and expand the visual experience of a site, but not detract from the content. With Sovrn, the Creative Director had a vision for bringing in illustrations that played with space and dimension, and from that understanding, we were able to pull together a mood board that helped pull the design forward.
Sovrn provides tools to not only support but also help small publishers excel and pursue their dreams. Ultimately, the goal was to channel the professional, but playful nature of Sovrn's brand, but to always keep this mission, and their user, in mind.
Maria Diodati. © 2019.