Madelin from Hello Walden, a platform that pairs businesses and professionals with coaches, was connected to me through a mutual friend. She was still in the early stages of her startup and wanted to add some illustrations to the website to add visual engagement and help tell the story of Hello Walden to site visitors.
I worked with her for several months to create a handful of illustrations she could leverage throughout the website.
For the illustrations, I created a series of scenes highlighting entrepreneurs and their skills.
The goal was to really highlight these talented individuals on their journeys to starting their own businesses.
For fun, we brainstormed a sticker pack together as well to celebrate the spirit of following your dreams and starting your own business. Who doesn't love stickers!